VRillAR
VRillAR (브릴라) is a VR start-up company in South Korea that works on a plethora of various apps from video games, mobile shop app, museum app, and other entertainment apps.
Role
UI Design/UX Research Intern
Duration
March 2022, 3 months
Project #1: Israel-Korea Metaverse
Introduction
VRillAR’s Israel-Korea Metaverse is an application to celebrate Israel and Korea’s 60th anniversary of diplomatic relations. With a signed contract with the Israel Embassy, VRillAR was tasked with creating an app to display different monuments and important historic features like a museum. Personally, I was tasked with the UI/UX with this app, which included the interactive buttons, design systems, and iconography. This does not include working on the 3D designs or backgrounds, and also doesn’t include any coding that is required for this job. With a few weeks before beta release, this is the process that I had went through to complete this project.
Research
As I didn’t have much prior knowledge about Israel, so before starting any designing I did a lot of secondary research on the culture, color considerations, and things to consider when designing a mobile game app.
With my researched I came to a few conclusions:
- Leaning towards using blue, since it has really strong positive meanings in the Israeli culture + the color psychology of blue fits this type of setting
- Flag color + other symbollic meanings
- Calm/Relaxation
- Flag color + other symbollic meanings
- Top grossing apps aren’t anything unique in terms of UI, but its definitely there as a reference
- They’re the usual popular apps like WhatsApp, YouTube, Instagram, etc..
- They’re the usual popular apps like WhatsApp, YouTube, Instagram, etc..
- Super Social Inc kind of seems like a good resource to look into how theyre approaching a metaverse, other than the fact that they’re using Roblox.
- Perhaps will consider how information processing is more holistic
- Background neural, scan app as a whole
- Background neural, scan app as a whole
- Israel is a Short Term Normative Thought
- Connects well with holistic information processing
- Preference for more focused site where there are fewer distractions
- Connects well with holistic information processing
- Good to note but I wouldn’t know how to execute
- Strong in the Uncertainity Avoidance Index
- Low in power distance index
- Strong in the Uncertainity Avoidance Index
After turning in a document of my research that backed up all these conclusions, my supervisor had told me that I could move forward with working on the designing, keeping these thoughts in mind when working.
Final Product
You can check out the released app in Korea's Apple App Store
Project #1.5: Israel-Korea Metaverse Logo
Research
For this project, I didn’t have any prior experience working on making logos. This would be considered more graphic design, which isn’t a field I’m very well-versed in. I had to research starting from what game logos typically looked like, branching to things like typography, color and things that could be used for this logo.
Game logos have a mix of different logos from big texts of the game’s name to designed characters or images. Starting from big texts, this required knowledge of typography which I had no prior experience in, but I was able to learn a few things. Learning about the 4 main font types, serif, sans serif, script, and display fonts, I was able to narrow down my options with learning the type of usage and feel each type gives off. Also used my prior research on color theory and made further research regarding what type of moods each color would evoke.
Final Product
Project #2: Ticket Box Feature of VR Korean Learning Game (Mallang Spoon)
Research
This project was very small and simple, so I didn’t do as much further research beyond just finding inspiration on how bus application look like. I also took pictures of the T-Money recharging machines at Korea’s subway stations. I wanted to design something that would be closer to what they would use in Korea since the app is based off Seoul. I also looked at subway ticket machines in other countries like China since their system is closer to the VR Korean Game’s method of buying tickets.
Final Product
Takeaways
I didn’t even have an experienced/senior UI/UX source that I could rely or ask questions to. With this, I had to solve most of my problems independently and got through my problems by myself. I do think because of this though, I learned that if I wanted to work in a smaller company/start up in the future, this is most likely what I would have to work with.
